{"id":6598,"date":"2015-08-14T08:00:35","date_gmt":"2015-08-14T06:00:35","guid":{"rendered":"http:\/\/www.breend.com\/ru\/search-engine-marketing-7-unique-tips\/"},"modified":"2016-09-23T09:46:49","modified_gmt":"2016-09-23T07:46:49","slug":"search-engine-marketing-7-unique-tips","status":"publish","type":"post","link":"https:\/\/www.breend.com\/ru\/search-engine-marketing-7-unique-tips\/","title":{"rendered":"\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433: 6 \u0426\u0435\u043d\u043d\u044b\u0445 \u041f\u043e\u0434\u0441\u043a\u0430\u0437\u043e\u043a"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]\u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u0432\u0438\u0434\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 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\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u0438\u043d\u043e\u043d\u0438\u043c\u043e\u043c \u0442\u0435\u0440\u043c\u0438\u043d\u0430 \u043f\u043b\u0430\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u042d\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445, \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u043e\u0438\u0441\u043a\u0430 \u043f\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0444\u0440\u0430\u0437\u0430\u043c \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e D. Meerman Scott, 2013. \u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u041f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 (SEO), \u0443\u043b\u0443\u0447\u0448\u0430\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043b\u0443\u0447\u0448\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0438\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0441\u043f\u0438\u0441\u043a\u0438 \u043e\u043f\u043b\u0430\u0442\u044b \u0437\u0430 \u043a\u043b\u0438\u043a (PPC). \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 Google AdWords \u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u0441\u0430\u043c\u043e\u0439 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0439 \u0432 \u0411\u043e\u043b\u0433\u0430\u0440\u0438\u0438.<br \/>\nGoogle AdWords \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0438 \u043d\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0438 \u0444\u0440\u0430\u0437\u044b, \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u044b\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c, \u0442\u043e \u0435\u0441\u0442\u044c, \u0441 \u0442\u0435\u043c, \u0447\u0442\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0433\u043e\u0442\u043e\u0432\u0430 \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0437\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u043a\u043b\u0438\u043a \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 (CTR).<\/p>\n<p>Breend \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043b\u0443\u0447\u0448\u0438\u0445 \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0432\u0430\u043b\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u043d\u043e\u0441\u0435\u0440\u0432\u0438\u0441\u043d\u044b\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043e\u0442\u043c\u0435\u0447\u0435\u043d\u043d\u044b\u0445 \u043c\u043d\u043e\u0433\u043e\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u0430\u043c\u0438 \u0437\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 SEM \u043f\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u0432\u0438\u0434\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432. \u0413\u043b\u0430\u0432\u0430 \u041e\u0442\u0434\u0435\u043b\u0430 \u041f\u043e\u0438\u0441\u043a\u0430 \u0437\u0430\u044f\u0432\u043b\u044f\u0435\u0442: \u00ab\u041c\u044b \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u044f\u043c\u043e \u043a \u0438\u0445 \u0446\u0435\u043b\u0438. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0430 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u0430\u044f \u0438 \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u0430\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u00bb.<\/p>\n<p>\u041a\u0430\u043a \u0432\u044b \u0434\u0443\u043c\u0430\u0435\u0442\u0435, \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0441\u043c\u043e\u0436\u0435\u0442 \u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f? 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